250LONDON is an MX, MTB + BMX clothing brand. Launched in late 2015 and rapidly growing, thanks to a proactive and highly engaged social media following, sales across the USA, Australia, Japan and Europe are exceeding all expectations.
250London with have all their latest range of swag on display for you to try before you buy, trackside at the GT Bicycles Malverns Classic.
The brainchild of Menswear Designer Adam Waite, who grew up riding and racing Motocross Bikes with a passion for the sport which continues to this day, 250LONDON brings you bold, colourful, off-road clothing, which is practical and modern in design but very unique in style.
The other half of 250 is Jennifer Johnston, Adam’s Wife and ex-Cross Country MTB Racer. Jen raced for Scotland in the 90’s and was the original and sole rider for Team Bontrager/Trek in the UK!
The 250LONDON Store is now open and is London’s 1st “Dirt Bike Boutique”, showcasing the full range of 250LONDON off-road clothing, along with a carefully curated selection of accessories.
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