07968 229 359 si@pinkbike.com

250LONDON is an MX, MTB + BMX clothing brand. Launched in late 2015 and rapidly growing, thanks to a proactive and highly engaged social media following, sales across the USA, Australia, Japan and Europe are exceeding all expectations.

250London with have all their latest range of swag on display for you to try before you buy, trackside at the GT Bicycles Malverns Classic.

The brainchild of Menswear Designer Adam Waite, who grew up riding and racing Motocross Bikes with a passion for the sport which continues to this day, 250LONDON brings you bold, colourful, off-road clothing, which is practical and modern in design but very unique in style.

The other half of 250 is Jennifer Johnston, Adam’s Wife and ex-Cross Country MTB Racer.   Jen raced for Scotland in the 90’s and was the original and sole rider for Team Bontrager/Trek in the UK!

The 250LONDON Store is now open and is London’s 1st “Dirt Bike Boutique”, showcasing the full range of 250LONDON off-road clothing, along with a carefully curated selection of accessories.

250London Website

  • Copyright notice: This website and its content are copyright of the Malverns Classic. All rights reserved

Any redistribution or reproduction of part or all of this schedule in any form is prohibited other than the following:

-You may print or download to a local hard disk extracts of this schedule for your personal and non-commercial use only.

-You may copy the content of this schedule to individual third parties for their personal use, but only if you acknowledge the website as the source of the material.

-You may not, except with our express written permission, distribute or commercially exploit the content of this schedule. Nor may you transmit the schedule or store it in any other website or another form of electronic retrieval system.